Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Evolutionary Psychology In The Business Sciences

4.3/5 ( ratings)

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Language: English

Pages: 371

Format: Hardcover

Publisher: Springer

Release: July 09, 2011

ISBN: 3540927832

ISBN 13: 9783540927839

Evolutionary Psychology In The Business Sciences

4.3/5 ( ratings)

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Language: English

Pages: 371

Format: Hardcover

Publisher: Springer

Release: July 09, 2011

ISBN: 3540927832

ISBN 13: 9783540927839

More books from Gad Saad

The Parasitic Mind: How Infectious Ideas Are Killing Common Sense

3.9/5 ( ratings)

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

3.6/5 ( ratings)

The Evolutionary Bases of Consumption

3.9/5 ( ratings)

The Saad Truth about Happiness: 8 Secrets for Leading the Good Life

3.9/5 ( ratings)

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

3.9/5 ( ratings)

The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)

3.9/5 ( ratings)

Les nouveaux virus de la pensée: Wokisme, cancel culture, racialisme... et autres idéologies qui tuent le bon sens

3.9/5 ( ratings)

Virusul Gandirii Libere

3.9/5 ( ratings)

Rate this book!

Write a review?