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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

0/5 ( ratings)

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations . The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival ; reproduction ; kin selection ; and reciprocal altruism . The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Pages: 374

Format: Paperback

Release: January 01, 2011

ISBN 13: 9781633886438

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

0/5 ( ratings)

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations . The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival ; reproduction ; kin selection ; and reciprocal altruism . The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

Pages: 374

Format: Paperback

Release: January 01, 2011

ISBN 13: 9781633886438

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