In a finding that should petrify the National Park's management , compared with a no - sign control condi tion in which 2.92 percent of the pieces were stolen , the social proof message resulted in more theft . In essence , it almost tripled theft . Thus , theirs was not a crime prevention strategy ; it was a crime promotion strat egy . In contrast , the other message , which simply asked visitors not to steal the wood and depicted a lone thief , resulted in slightly less theft than the con trol condition.
Language
English
Pages
1
Format
Kindle Edition
Release
February 24, 2021
Yes! 50 Scientifically Proven Ways to be Persuasive
In a finding that should petrify the National Park's management , compared with a no - sign control condi tion in which 2.92 percent of the pieces were stolen , the social proof message resulted in more theft . In essence , it almost tripled theft . Thus , theirs was not a crime prevention strategy ; it was a crime promotion strat egy . In contrast , the other message , which simply asked visitors not to steal the wood and depicted a lone thief , resulted in slightly less theft than the con trol condition.