Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Designing and Delivering Superior Customer Value

0/5 ( ratings)

Great companies don't just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers into lifetime customers.
The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century. It is the strategic driver that differentiates great companies from the pack. Value connotes many meanings - yet, it is always defined by the customer.

This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market. With the integrated management perspective used by the authors, you will understand how to blend the delivery of service and quality, together with pricing strategies to maximize the value proposition.

Those companies that embrace customer-driven value-creating methods will gain a competitive edge in the 21st century, those that do not will experience declines. This exciting new book is a guide to retaining your existing customers and to gaining loyal new customers.

Features

Language: English

Pages: 400

Format: Hardcover

Release: June 24, 1999

ISBN 13: 9781574442403

Designing and Delivering Superior Customer Value

0/5 ( ratings)

Great companies don't just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers into lifetime customers.
The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century. It is the strategic driver that differentiates great companies from the pack. Value connotes many meanings - yet, it is always defined by the customer.

This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market. With the integrated management perspective used by the authors, you will understand how to blend the delivery of service and quality, together with pricing strategies to maximize the value proposition.

Those companies that embrace customer-driven value-creating methods will gain a competitive edge in the 21st century, those that do not will experience declines. This exciting new book is a guide to retaining your existing customers and to gaining loyal new customers.

Features

Language: English

Pages: 400

Format: Hardcover

Release: June 24, 1999

ISBN 13: 9781574442403

More books from Art Weinstein

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

3.8/5 ( ratings)

Superior Customer Value in the New Economy: Concepts and Cases

3.6/5 ( ratings)

Handbook of Niche Marketing: Principles and Practice

Superior Customer Value: Strategies for Winning and Retaining Customers

Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage

Market Segmentation

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Lifestyle Market Segmentation

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

Rate this book!

Write a review?