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Market Segmentation

0/5 ( ratings)

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Language: English

Format: Hardcover

Publisher: Irwin Professional Publishing

Release: January 01, 1994

ISBN: 1557384924

ISBN 13: 9781557384928

Market Segmentation

0/5 ( ratings)

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Language: English

Format: Hardcover

Publisher: Irwin Professional Publishing

Release: January 01, 1994

ISBN: 1557384924

ISBN 13: 9781557384928

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