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This Way Please

0/5 ( ratings)

Signs are not simply instrumental. They convey more than objective information. They may take many different forms, enhance spirit of place and engage at various levels with peoples emotions. This book is about the art of communication design for the built environment. Its give valuable practical help in defining and resolving the vast briefs of todays mammoth building complexes: in how to establish meaningful and memorable urban identities; in working with the client and efficiently managing schedules and budgets; in collaborating with many other professionals engaged in urban design and place making, from strategic planning through to final execution; and in creating effective graphic messages that engage peoples emotions and add to the sense of place.

Language: English

Pages: 256

Format: Hardcover

Release: April 01, 2010

ISBN 13: 9789812458674

This Way Please

0/5 ( ratings)

Signs are not simply instrumental. They convey more than objective information. They may take many different forms, enhance spirit of place and engage at various levels with peoples emotions. This book is about the art of communication design for the built environment. Its give valuable practical help in defining and resolving the vast briefs of todays mammoth building complexes: in how to establish meaningful and memorable urban identities; in working with the client and efficiently managing schedules and budgets; in collaborating with many other professionals engaged in urban design and place making, from strategic planning through to final execution; and in creating effective graphic messages that engage peoples emotions and add to the sense of place.

Language: English

Pages: 256

Format: Hardcover

Release: April 01, 2010

ISBN 13: 9789812458674

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