Signs are not simply instrumental. They convey more than objective information. They may take many different forms, enhance spirit of place and engage at various levels with peoples emotions. This book is about the art of communication design for the built environment. Its give valuable practical help in defining and resolving the vast briefs of todays mammoth building complexes: in how to establish meaningful and memorable urban identities; in working with the client and efficiently managing schedules and budgets; in collaborating with many other professionals engaged in urban design and place making, from strategic planning through to final execution; and in creating effective graphic messages that engage peoples emotions and add to the sense of place.
Signs are not simply instrumental. They convey more than objective information. They may take many different forms, enhance spirit of place and engage at various levels with peoples emotions. This book is about the art of communication design for the built environment. Its give valuable practical help in defining and resolving the vast briefs of todays mammoth building complexes: in how to establish meaningful and memorable urban identities; in working with the client and efficiently managing schedules and budgets; in collaborating with many other professionals engaged in urban design and place making, from strategic planning through to final execution; and in creating effective graphic messages that engage peoples emotions and add to the sense of place.