By varying its logo, an organization can create a brand which is vivid, fresh, and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book. Each project highlights the secrets to successfully making changes in logo colors, form, and typography, demonstrating the visual impact such changes have on audiences and adaptation in quickly changing environments.
By varying its logo, an organization can create a brand which is vivid, fresh, and expressive. Infinite possibilities are unleashed through the vitality of the dynamic logos featured in this book. Each project highlights the secrets to successfully making changes in logo colors, form, and typography, demonstrating the visual impact such changes have on audiences and adaptation in quickly changing environments.