T-30 the launch of Rocket Balls

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A review would

It’s a humorous countdown to a life’s reckoning, one of a middle-aged project manager, stuck working to deadline on a kids’ cereal that no one will ever need, and a human being, unsatisfied by, but immobile in their lot in life.

It’s a laugh at the passing fashions and trends of office culture, consumer desire and how North America feeds itself, a tease of Canadiana, inspired by West Coast weather boasters, supply management , and getting directions in a large city, and it’s a realization, and an eventual reveal, of the similarities felt by that project manager when he compares his life, dominated by the seemingly pointless routine of his corporate employment and the loneliness of his amicable divorce, with the life of his son, a stillborn.

but as I tell

"You’re absolutely right, naming a kids’ cereal Rocket Balls is a terrible idea, but it’s part of my job as a project manager at Farming Family Foods to see its development from idea to marketplace all the way through. There is no question I have buried my soul as I’ve obediently trod along my career path at the Family, learning about the famed reverse-a-burger, ripping off other cultures’ meals, and most recently working on a new cereal that nobody other than my bosses think is a good idea.

It hurts, all of me, and yet I keep coming back to work. The voice in my head begs me to leave, threatens my wellbeing, and to shock me into action, reminds me of memories of myself and other people, colleagues and loved ones, lost and found along the way. I’m sure you’ll recognize many of my coworkers in this corporate nonsense parade, the over-enthused and indoctrinated, the cut-throat ambitious, the charmingly immune, and the fervent kissers of arse, and I have words for all of them, from the lab coat who designs the cereal pieces to the suit who markets them, my fellow project managers, and the thinkers that are in charge of us all.

Oh God, I’ve got to get to another meeting now, but keep reading, I promise, I’m telling all I know about how the Family operates, how they make hash browns that will outlive you, how they dispatch those who fall from grace, and all the details from T minus 30 to the launch of Rocket Balls. But most importantly, my story should be a warning to all of you, to mind yourself, because, somehow, voluntarily spending eight years of my life as a family member in this company has left me so completely dispirited, I feel like I was never even born."