This is a detailed look at how to protect the four key areas of intellectual property: trademarks; copyrights; patents; and trade secrets . Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset.
Language
English
Pages
262
Format
Hardcover
Publisher
AMACOM/American Management Association
Release
April 05, 2001
ISBN
0814406017
ISBN 13
9780814406014
Protecting Your Company's Intellectual Property A Practical Guide To Trademarks, Copyrights, Patents & Trade Secrets
This is a detailed look at how to protect the four key areas of intellectual property: trademarks; copyrights; patents; and trade secrets . Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset.