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The Psychology of Attitudes and Attitude Change

Gregory R. Maio

3.4/5 ( ratings)

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Language: English

Pages: 288

Format: Paperback

Publisher: Sage Publications Ltd

Release: January 17, 2010

ISBN: 141292975X

ISBN 13: 9781412929752

The Psychology of Attitudes and Attitude Change

Gregory R. Maio

3.4/5 ( ratings)

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Language: English

Pages: 288

Format: Paperback

Publisher: Sage Publications Ltd

Release: January 17, 2010

ISBN: 141292975X

ISBN 13: 9781412929752

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