Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Popular Genres

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

John E. Doerr
3.8/5 ( ratings)
Read Download
Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."
--David Maister, author of Managing the Professional Service Firm

"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!"
--Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain

"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books."
--Andrew Sobel, coauthor of Clients for Life

"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!"
--R. Granville Loar, Executive Director, Association for Accounting Marketing

"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well."
--Josh Lee, Partner, Monitor Group

"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf."
--Kevin McMurdo, Chief Marketing Officer, Perkins Coie

"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!"
--Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Language
English
Pages
320
Format
ebook
Publisher
Wiley
Release
July 30, 2009
ISBN
0470521988
ISBN 13
9780470521984

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

John E. Doerr
3.8/5 ( ratings)
Read Download
Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading."
--David Maister, author of Managing the Professional Service Firm

"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!"
--Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain

"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books."
--Andrew Sobel, coauthor of Clients for Life

"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!"
--R. Granville Loar, Executive Director, Association for Accounting Marketing

"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well."
--Josh Lee, Partner, Monitor Group

"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf."
--Kevin McMurdo, Chief Marketing Officer, Perkins Coie

"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!"
--Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Language
English
Pages
320
Format
ebook
Publisher
Wiley
Release
July 30, 2009
ISBN
0470521988
ISBN 13
9780470521984

More books from John E. Doerr

Measure What Matters

3.9/5 ( ratings)

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

3.7/5 ( ratings)

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

3.9/5 ( ratings)

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

4.2/5 ( ratings)

Speed & Scale: An Action Plan for Solving Our Climate Crisis Now

3.9/5 ( ratings)

Measure What Matters / Factfulness / How to be F*cking Awesome

4.7/5 ( ratings)

Measure what matters, drive, life leverage, 7 habits of highly effective people and teens and personal workbook 6 books collection set

5/5 ( ratings)

Death Doesn`t Care

4.4/5 ( ratings)

7 Habits of highly effective teens, measure what matters, drive, life leverage 4 books collection set

5/5 ( ratings)

7 Habits of highly effective people personal workbook, measure what matters, drive, life leverage 4 books collection set

5/5 ( ratings)

Measure What Matters / Life Leverage / Mindset with Muscle / How to be F*cking Awesome / Fitness Mindset / Mindset

4.6/5 ( ratings)

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

3/5 ( ratings)

Measure What Matters, Zero to One, Shoe Dog, Business Adventures 4 Books Collection Set

3/5 ( ratings)

E se Dinheiro Caísse do Céu?: Como Fazer Chover Vendas em seus Negócios

3/5 ( ratings)

Insight Selling: Surprising Research on What Sales Winners Do Differently

3/5 ( ratings)

Rate this book!

Write a review?

loader