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Marketing Without Advertising: Inspire Customers to Rave about Your Business & Create Lasting Success

Michael Phillips

3.3/5 ( ratings)

Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will:
- save big dollars on ads
- attract long-term customers and build trust
- improve customer service
- encourage customer referrals
- help plan effective, low-cost marketing events
- form alliances with other small businesses
- use the Internet effectively
- and more

Language: English

Pages: 240

Format: Paperback

Publisher: NOLO

Release: May 01, 2005

ISBN: 1413301843

ISBN 13: 9781413301847

Marketing Without Advertising: Inspire Customers to Rave about Your Business & Create Lasting Success

Michael Phillips

3.3/5 ( ratings)

Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will:
- save big dollars on ads
- attract long-term customers and build trust
- improve customer service
- encourage customer referrals
- help plan effective, low-cost marketing events
- form alliances with other small businesses
- use the Internet effectively
- and more

Language: English

Pages: 240

Format: Paperback

Publisher: NOLO

Release: May 01, 2005

ISBN: 1413301843

ISBN 13: 9781413301847

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