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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Sarah Durham
3.7/5 ( ratings)
Read Download
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Language
English
Pages
208
Format
Hardcover
Publisher
Jossey-Bass
Release
December 01, 2009
ISBN
0470527536
ISBN 13
9780470527535

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Sarah Durham
3.7/5 ( ratings)
Read Download
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Language
English
Pages
208
Format
Hardcover
Publisher
Jossey-Bass
Release
December 01, 2009
ISBN
0470527536
ISBN 13
9780470527535

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