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Think like a Customer. Act like a Market Leader: Exploit the power of B2B Customer Alignment

0/5 ( ratings)

If your business sells to other businesses this book is for you. To reach new customers you need to know how they decide on possible suppliers, and how easy access to information is dramatically changing their decision-making process . Miss this change and your Sales & Marketing activity will miss its target.
Built on research from the USA and UK, 'Customer Alignment' is a practical management tool that focuses your Sales & Marketing resources to make the most impact and place your business ahead of the competition.
The good news is you don't need a big marketing budget or lots of people to do this. It's about making the right information available to customers, and doing that is within the grasp of any business!

Language: English

Pages: 55

Format: Paperback

Release: August 25, 2016

ISBN 13: 9781549987335

Think like a Customer. Act like a Market Leader: Exploit the power of B2B Customer Alignment

0/5 ( ratings)

If your business sells to other businesses this book is for you. To reach new customers you need to know how they decide on possible suppliers, and how easy access to information is dramatically changing their decision-making process . Miss this change and your Sales & Marketing activity will miss its target.
Built on research from the USA and UK, 'Customer Alignment' is a practical management tool that focuses your Sales & Marketing resources to make the most impact and place your business ahead of the competition.
The good news is you don't need a big marketing budget or lots of people to do this. It's about making the right information available to customers, and doing that is within the grasp of any business!

Language: English

Pages: 55

Format: Paperback

Release: August 25, 2016

ISBN 13: 9781549987335

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