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The Pragmatic Marketer: Volume 7 Issue 2

David Meerman Scott

4.6/5 ( ratings)

The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and marketing ROI causes online marketing failure by David Meerman Scott; How to Turn Sales Engieneers into Your Biggest Fans by Darrin Mourer; Goals, Readiness and Constraints: The Three Dimensions of Product Launch by David Daniels; I Know Nothing About Product Naming by April Dunford

Language: English

Pages: 51

Format: Kindle Edition

The Pragmatic Marketer: Volume 7 Issue 2

David Meerman Scott

4.6/5 ( ratings)

The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and marketing ROI causes online marketing failure by David Meerman Scott; How to Turn Sales Engieneers into Your Biggest Fans by Darrin Mourer; Goals, Readiness and Constraints: The Three Dimensions of Product Launch by David Daniels; I Know Nothing About Product Naming by April Dunford

Language: English

Pages: 51

Format: Kindle Edition

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