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Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

4/5 ( ratings)

Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

Language: English

Pages: 213

Format: Paperback

Publisher: Copy Workshop

Release: August 31, 2005

ISBN: 1887229256

ISBN 13: 9781887229258

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

4/5 ( ratings)

Agencies need to do for themselves what they do for their clients: build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

Language: English

Pages: 213

Format: Paperback

Publisher: Copy Workshop

Release: August 31, 2005

ISBN: 1887229256

ISBN 13: 9781887229258

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