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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

Michael A. Crom
3.6/5 ( ratings)
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For the first time ever the proven techniques perfected by the world-famous Dale Carnegie sales training programme ar now available in book form. The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.
Language
English
Pages
283
Format
Paperback
Publisher
Free Press
Release
January 01, 2003
ISBN
074324432X
ISBN 13
9780743244329

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

Michael A. Crom
3.6/5 ( ratings)
Read Download
For the first time ever the proven techniques perfected by the world-famous Dale Carnegie sales training programme ar now available in book form. The two questions most often asked by salespeople are: 'how can I close more sales?' and 'what can I do to reduce objections?' The answer to both questions is the same: you learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers and complex products and services have combined to make the buying/selling process more complicated then ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. THE SALES ADVANTAGE will enable any salesperson to develop long-term customer relationships and help make those customers more successful, a key competitive advantage. The book includes specific advice for each of the eleven-stage selling process, set out in clear easy-to-understand prose with numerous case studies. THE SALES ADVANTAGE is a proven, logical, step-by-step guide that will create mutually beneficial results for salespeople and customers alike.
Language
English
Pages
283
Format
Paperback
Publisher
Free Press
Release
January 01, 2003
ISBN
074324432X
ISBN 13
9780743244329

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