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Design Management

Design Management

James Pilditch
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Foreword • Peter Gorb
Introduction • Peter Gorb

VIEWPOINTS

Using Design Effectivesly • James Pilditch
Why Design is Difficult to Manage • Angela Dumas, Allan Whitfield
Industry and Design • Ivor Owen
The Social Psychology of Design • Lord Gowrie
Design, Commerce and Culture • Stephen Bayley

CASES

Design, Product Planning & Prosperity • Sir Terence Beckett
Managing Design at British Rail • Jane Priestman
Design into Management • Raymond Turner
Designs on your Feet • John Clothier
Design and Strategic Change • Geoffrey Maddrell
Design Management at Richards • Derek Lovelock
Implementing Corporate Strategy • Sir Brian Corby
Design for Profit • Sir Ralph Halpern
Language
English
Pages
192
Format
Paperback
Publisher
Architecture Design and Technology Press
Release
April 01, 1990
ISBN
1854541536
ISBN 13
9781854541536

Design Management

James Pilditch
0/5 ( ratings)
Read Download
Foreword • Peter Gorb
Introduction • Peter Gorb

VIEWPOINTS

Using Design Effectivesly • James Pilditch
Why Design is Difficult to Manage • Angela Dumas, Allan Whitfield
Industry and Design • Ivor Owen
The Social Psychology of Design • Lord Gowrie
Design, Commerce and Culture • Stephen Bayley

CASES

Design, Product Planning & Prosperity • Sir Terence Beckett
Managing Design at British Rail • Jane Priestman
Design into Management • Raymond Turner
Designs on your Feet • John Clothier
Design and Strategic Change • Geoffrey Maddrell
Design Management at Richards • Derek Lovelock
Implementing Corporate Strategy • Sir Brian Corby
Design for Profit • Sir Ralph Halpern
Language
English
Pages
192
Format
Paperback
Publisher
Architecture Design and Technology Press
Release
April 01, 1990
ISBN
1854541536
ISBN 13
9781854541536

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