In the post-RayGun world of design, the use of type has become the singularly most important innovation in a new genre-deconstructive design. Whether on the page, screen or monitor, the digital creation, manipulation and use of type has transformed print media and new media. Design is now most dramatically judged on the use of type. Type can be emotive, expressive, illustrative, and interpretive, and a range of international designers working with type has managed to transform expectations and create startling designs which challenge static notions of the role of type in graphics. This volume presents some of the most innovative work from around the world with insight from the designers on their mission and creative process as it relates to the synthesis of type and image.
Language
English
Pages
192
Format
Hardcover
Publisher
Rockport Publishers
Release
November 01, 2000
ISBN
156496714X
ISBN 13
9781564967145
Type Graphics: The Power of Type in Graphic Design
In the post-RayGun world of design, the use of type has become the singularly most important innovation in a new genre-deconstructive design. Whether on the page, screen or monitor, the digital creation, manipulation and use of type has transformed print media and new media. Design is now most dramatically judged on the use of type. Type can be emotive, expressive, illustrative, and interpretive, and a range of international designers working with type has managed to transform expectations and create startling designs which challenge static notions of the role of type in graphics. This volume presents some of the most innovative work from around the world with insight from the designers on their mission and creative process as it relates to the synthesis of type and image.