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Marketing for CEOs: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking

Marketing for CEOs: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking

Kyrylo Yevglyevskyy
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Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main inbound, outbound, referral, and networking.

Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes.

The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It’s not only about KPIs — it’s mostly about organizing your sales and marketing and being satisfied receiving those KPI reports.

In Marketing for CEOs, you will
• How to build inbound, outbound, referral, and networking
• Why you need mission, vision, and values, and how to craft them
• A step-by-step plan with examples on how to build or tweak your marketing strategy
• The exact explanation of how decision/sales/marketing funnels work
• Why you need to know your customer acquisition cost and lifetime value
• How to define what kind of content your prospects need at every stage of the decision process
• How to avoid miscommunication with the sales and marketing managers
Language
English
Pages
87
Format
Kindle Edition
Release
February 14, 2021

Marketing for CEOs: The Definitive Guide to Customer Acquisition through Inbound, Outbound, Referral, and Networking

Kyrylo Yevglyevskyy
0/5 ( ratings)
Read Download
Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main inbound, outbound, referral, and networking.

Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes.

The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It’s not only about KPIs — it’s mostly about organizing your sales and marketing and being satisfied receiving those KPI reports.

In Marketing for CEOs, you will
• How to build inbound, outbound, referral, and networking
• Why you need mission, vision, and values, and how to craft them
• A step-by-step plan with examples on how to build or tweak your marketing strategy
• The exact explanation of how decision/sales/marketing funnels work
• Why you need to know your customer acquisition cost and lifetime value
• How to define what kind of content your prospects need at every stage of the decision process
• How to avoid miscommunication with the sales and marketing managers
Language
English
Pages
87
Format
Kindle Edition
Release
February 14, 2021

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