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How to Win an Election: The Power of Storytelling in Post-Truth Politics

Philip Seargeant

3.5/5 ( ratings)

From Donald Trump to Brexit Britain, telling a good story featuring plucky protagonists, challenging quests against seemingly insurmountable odds, and pages upon pages of memorable dialogue has been at the heart of political success.

In post-truth politics, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative. So does an understanding of the art of storytelling help explain successful populist movements? Can it translate into a blueprint for political success?

Featuring interviews with prominent politicians and political journalists, How to Win an Election explores how stories are created, shared and contested and illuminates the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative and evaluating the language and rhetorical strategies used to craft and enact stories, Seargeant explains how and why the combination of new media, populism and partisanship we see today make storytelling an ever more important part of the persuasive and political process.

Pages: 224

Format: Hardcover

Publisher: Bloomsbury Academic

Release: June 11, 2020

ISBN: 1350107387

ISBN 13: 9781350107380

How to Win an Election: The Power of Storytelling in Post-Truth Politics

Philip Seargeant

3.5/5 ( ratings)

From Donald Trump to Brexit Britain, telling a good story featuring plucky protagonists, challenging quests against seemingly insurmountable odds, and pages upon pages of memorable dialogue has been at the heart of political success.

In post-truth politics, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues, the most powerful tool for manipulating emotions is a gripping narrative. So does an understanding of the art of storytelling help explain successful populist movements? Can it translate into a blueprint for political success?

Featuring interviews with prominent politicians and political journalists, How to Win an Election explores how stories are created, shared and contested and illuminates the pivotal role that persuasive storytelling plays in shaping our understanding of the political world we live in. By mastering the tools and tricks of narrative and evaluating the language and rhetorical strategies used to craft and enact stories, Seargeant explains how and why the combination of new media, populism and partisanship we see today make storytelling an ever more important part of the persuasive and political process.

Pages: 224

Format: Hardcover

Publisher: Bloomsbury Academic

Release: June 11, 2020

ISBN: 1350107387

ISBN 13: 9781350107380

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