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Brand Media Strategy

Brand Media Strategy

Anthony Young
0/5 ( ratings)
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Brand Media Strategy
b Technology to Get the Best Marketing Effect with Small Innovations b

Most global companies have drastically revised the mass marketing look for an unspecified number of people over the past decade. At the end of 2000, Google developed AdWords, an advertising program that allows marketers to get closer to consumers and capture their hearts. Just three years later, Mark Zuckerberg and his Harvard alumni have created Facebook, the Web site with the largest number of visitors in the United States. Since then, there have been a number of companies that have imitated them, and have shaken the way of business as well as existing marketing methods with various social media. According to the survey, consumers have a 14% confidence in advertising, while 78% of users on social media trust this trust in their purchase intentions. Consumers have already gone far beyond choosing to use new media. And now, companies have to seriously consider how to use the various media that have become new social means of communication more effectively.

Over the past 20 years, leading global advertising agencies and media communications companies, In this book, Anthony Young, who has been proven, shows in detail how innovative marketers today use their media to grow their brands and improve their standing. Readers can meet a variety of media communication tools, from Sony, Google, Apple, Coca - Cola, Toyota, McDonald s, Nokia, P & G and LOreal to marketing strategies to Obama s election strategy. In addition, every time you turn a new page over, you will enjoy watching the secrets hidden in online advertising campaigns beyond TV, discovering new markets such as a sentence of social media that is more influential than a word of celebrity.
Format
Paperback
Publisher
tornado
Release
May 24, 2011
ISBN
8994013369
ISBN 13
9788994013367

Brand Media Strategy

Anthony Young
0/5 ( ratings)
Read Download
Brand Media Strategy
b Technology to Get the Best Marketing Effect with Small Innovations b

Most global companies have drastically revised the mass marketing look for an unspecified number of people over the past decade. At the end of 2000, Google developed AdWords, an advertising program that allows marketers to get closer to consumers and capture their hearts. Just three years later, Mark Zuckerberg and his Harvard alumni have created Facebook, the Web site with the largest number of visitors in the United States. Since then, there have been a number of companies that have imitated them, and have shaken the way of business as well as existing marketing methods with various social media. According to the survey, consumers have a 14% confidence in advertising, while 78% of users on social media trust this trust in their purchase intentions. Consumers have already gone far beyond choosing to use new media. And now, companies have to seriously consider how to use the various media that have become new social means of communication more effectively.

Over the past 20 years, leading global advertising agencies and media communications companies, In this book, Anthony Young, who has been proven, shows in detail how innovative marketers today use their media to grow their brands and improve their standing. Readers can meet a variety of media communication tools, from Sony, Google, Apple, Coca - Cola, Toyota, McDonald s, Nokia, P & G and LOreal to marketing strategies to Obama s election strategy. In addition, every time you turn a new page over, you will enjoy watching the secrets hidden in online advertising campaigns beyond TV, discovering new markets such as a sentence of social media that is more influential than a word of celebrity.
Format
Paperback
Publisher
tornado
Release
May 24, 2011
ISBN
8994013369
ISBN 13
9788994013367

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