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Problem Solved

Michael Johnson

3.4/5 ( ratings)

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the 20th and 21st centuries.

Language: English

Pages: 288

Format: Hardcover

Publisher: Phaidon Press

Release: October 24, 2002

ISBN: 0714841749

ISBN 13: 9780714841748

Problem Solved

Michael Johnson

3.4/5 ( ratings)

For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the 20th and 21st centuries.

Language: English

Pages: 288

Format: Hardcover

Publisher: Phaidon Press

Release: October 24, 2002

ISBN: 0714841749

ISBN 13: 9780714841748

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