Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

George Lois: The Big Idea

4/5 ( ratings)

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

Language: English

Pages: 240

Format: Hardcover

Publisher: Assouline Publishing

Release: September 15, 2008

ISBN: 2759402991

ISBN 13: 9782759402991

George Lois: The Big Idea

4/5 ( ratings)

George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

Language: English

Pages: 240

Format: Hardcover

Publisher: Assouline Publishing

Release: September 15, 2008

ISBN: 2759402991

ISBN 13: 9782759402991

More books from George Lois

Paul Rand

4.3/5 ( ratings)

Ali Rap

4.1/5 ( ratings)

Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture

3.7/5 ( ratings)

George Lois: The Esquire Covers

4.5/5 ( ratings)

Art of Advertising. George Lois on Mass Communication

4.2/5 ( ratings)

LOIS Logos: How to Brand with Big Idea Logos

3.8/5 ( ratings)

Έξω απο τα δόντια (ΣΥΜΒΟΥΛΕΣ ΓΙΑ ΑΝΘΡΩΠΟΥΣ ΜΕ ΤΑΛΕΝΤΟ!)

2.8/5 ( ratings)

Goudemalion : Jean-Paul Goude une rétrospective

4.5/5 ( ratings)

$ellebrity: My Angling and Tangling with Famous People

4.5/5 ( ratings)

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

4.5/5 ( ratings)

Covering the '60s: George Lois, the Esquire Era

4.5/5 ( ratings)

Sfaturi al naibii de bune (pentru oameni talentaţi!)

4.5/5 ( ratings)

VERDAMMT GUTET IPPS

4.5/5 ( ratings)

Rate this book!

Write a review?