This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
Language
Russian
Pages
296
Format
Paperback
Release
October 05, 1995
ISBN 13
9785911710309
Внутри торнадо. Стратегии развития, успеха и выживания на гиперрастущих рынках
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.