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Confessions of an Advertising Man

3.9/5 ( ratings)

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Language: English

Pages: 208

Format: Paperback

Publisher: Southbank Publishing

Release: August 01, 2004

ISBN: 1904915019

ISBN 13: 9781904915010

Confessions of an Advertising Man

3.9/5 ( ratings)

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Language: English

Pages: 208

Format: Paperback

Publisher: Southbank Publishing

Release: August 01, 2004

ISBN: 1904915019

ISBN 13: 9781904915010

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