Including your missing 20% by embedding web and mobile accessibility

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Most organizations are oblivious to, or terrified about, web accessibility. They may be aware that 20% of their customers – people with disabilities – could be clicking away from their websites or mobile apps every day, not having bought anything or found the information they wished to find.

They may have heard from one of this 20%, complaining about problems they can’t reproduce, and asking for what seem like impossible fixes. Their web teams may have read the industry standard WCAG 2.0 guidelines, but found them impenetrable. Worse, their designers may claim the guidelines are a creative straitjacket that tells them everything they can’t do, but very little about why. They now they could be sued if they don’t do the right thing, but they don’t know how far they need to go to prevent that. And they don’t know if there’s anything in it for them other than risk mitigation.

There is another way.

In this book, award-winning international accessibility thought-leader, Jonathan Hassell, will take you on a journey to transform your organization to consistently achieve the creation of websites and mobile apps that are usable for all your customers, at the most efficient cost. He will show you how, through following a clear, strategic business-aligned framework – the BS 8878 British Standard on Web Accessibility – you can work out what your organization has to win from accessibility, how to embed the policies and processes necessary to consistently achieve that aim throughout your organization, and how to measure the return on your investment.

The book also includes insights and case studies from 16 leading accessibility experts worldwide who have done this embedding in their organizations, and comes with a library of free downloadable support tools, templates and videos to help you on your journey to accessibility maturity.

Professor Jonathan Hassell has over 14 years’ experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored BS 8878 to help share this best-practice with other organizations to help them get more customers by making their goods and services easily available to disabled and older people.

Pages: 396

Format: Kindle Edition

Publisher: Rethink Press

Release: December 04, 2018

Including your missing 20% by embedding web and mobile accessibility

Jonathan Hassell

0/5 ( ratings)

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Pages: 396

Format: Kindle Edition

Publisher: Rethink Press

Release: December 04, 2018

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Including your missing 20% by embedding web and mobile accessibility

Including your missing 20% by embedding web and mobile accessibility

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