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Тотальная упаковка. Неизвестная история и скрытые смыслы завлекательных коробок, банок, бутылок и других емкостей

0/5 ( ratings)

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Language: Russian

Format: Hardcover

Release: January 01, 1995

Тотальная упаковка. Неизвестная история и скрытые смыслы завлекательных коробок, банок, бутылок и других емкостей

0/5 ( ratings)

By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.

Language: Russian

Format: Hardcover

Release: January 01, 1995

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