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Is a Door About to Open for Retail?

3/5 ( ratings)

With the Ring acquisition and the Amazon Key launch, Amazon can offer video-monitored package delivery inside the home. Walmart, in partnership with August Home, is offering a similar service whereby delivery personnel monitored by camera will place grocery in your refrigerator. Viewed through a wider lens, however, there may be more to this story than meets the eye.

What appears at first glance to be a monitoring service for consumers may also be a monitoring of consumers. The video footage—plus what the delivery personnel can see—puts these companies in a prime position to gather valuable data inside your home or refrigerator, on top of what they gather from Alexa or other consumer devices in smart homes.

But these companies may also be trying to get a foot in your door for an entirely different reason. The in-home delivery service may evolve into an interactive in-home sales service.

Pages: 4

Format: Kindle Edition

Is a Door About to Open for Retail?

3/5 ( ratings)

With the Ring acquisition and the Amazon Key launch, Amazon can offer video-monitored package delivery inside the home. Walmart, in partnership with August Home, is offering a similar service whereby delivery personnel monitored by camera will place grocery in your refrigerator. Viewed through a wider lens, however, there may be more to this story than meets the eye.

What appears at first glance to be a monitoring service for consumers may also be a monitoring of consumers. The video footage—plus what the delivery personnel can see—puts these companies in a prime position to gather valuable data inside your home or refrigerator, on top of what they gather from Alexa or other consumer devices in smart homes.

But these companies may also be trying to get a foot in your door for an entirely different reason. The in-home delivery service may evolve into an interactive in-home sales service.

Pages: 4

Format: Kindle Edition

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