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TM: Trademarks Designed by Chermayeff & Geismar

TM: Trademarks Designed by Chermayeff & Geismar

Geismer Inc Chermayeff
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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Language
English
Pages
288
Format
Hardcover
Publisher
Princeton Architectural Press
Release
September 01, 2000
ISBN
1568982569
ISBN 13
9781568982564

TM: Trademarks Designed by Chermayeff & Geismar

Geismer Inc Chermayeff
0/5 ( ratings)
Read Download
The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
Language
English
Pages
288
Format
Hardcover
Publisher
Princeton Architectural Press
Release
September 01, 2000
ISBN
1568982569
ISBN 13
9781568982564

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