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Product Gems: 117 Science Experiments That Demonstrate How to Build Products People Love

Product Gems: 117 Science Experiments That Demonstrate How to Build Products People Love

David Greenwood
5/5 ( ratings)
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How Farmville turned the world into virtual farmers, how Netflix built a billion-dollar business on “binge-watching”, how organic cotton led to Patagonia equipment being sought-out around the world, and over 100 other examples of the psychology behind the most successful products ever created.

Product Gems distils the latest research on behavioural economics, cognition and consumer psychology into 150 bite-size “gems” that demonstrate the key techniques used by leading companies to build products people love.

“A dose of psychology research served in bite-size gems that will help you better understand yourself, your team, and your consumer.”

“A much-needed field guide to the limits of our so-called consciousness. A must-read for start-up businesses.”
Pages
241
Format
Kindle Edition

Product Gems: 117 Science Experiments That Demonstrate How to Build Products People Love

David Greenwood
5/5 ( ratings)
Read Download
How Farmville turned the world into virtual farmers, how Netflix built a billion-dollar business on “binge-watching”, how organic cotton led to Patagonia equipment being sought-out around the world, and over 100 other examples of the psychology behind the most successful products ever created.

Product Gems distils the latest research on behavioural economics, cognition and consumer psychology into 150 bite-size “gems” that demonstrate the key techniques used by leading companies to build products people love.

“A dose of psychology research served in bite-size gems that will help you better understand yourself, your team, and your consumer.”

“A much-needed field guide to the limits of our so-called consciousness. A must-read for start-up businesses.”
Pages
241
Format
Kindle Edition

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