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Small Business Management

J. William Petty II

3.5/5 ( ratings)

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Language: English

Pages: 730

Format: Hardcover

Publisher: South Western Educational Publishing

Release: July 19, 1996

ISBN: 0538850779

ISBN 13: 9780538850773

Small Business Management

J. William Petty II

3.5/5 ( ratings)

Longenecker is the market leader in Small Business Management. Customers say it has the right mix of theory and application. The short cases, now correlated with appropriate chapters, are particularly popular with users. This text and package is the most innovative on the market for this course, with BizPlanBuilder software, Internet activities, its own Web site, BusinessLink video cases, and an Integrated Learning System.

Language: English

Pages: 730

Format: Hardcover

Publisher: South Western Educational Publishing

Release: July 19, 1996

ISBN: 0538850779

ISBN 13: 9780538850773

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