Companies are increasingly looking to their intellectual property as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent.
Language
English
Pages
560
Format
Hardcover
ISBN 13
9780471194354
Intellectual Property: Licensing and Joint Venture Profit Strategies
Companies are increasingly looking to their intellectual property as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent.