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Social Media in Rural China

4/5 ( ratings)

This book is available as a free open access PDF from ucl.ac.uk/ucl-press. Print copies are also available.

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution?

Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

This book is available as a free open access PDF from ucl.ac.uk/ucl-press. Print copies are also available.

Language: English

Pages: 220

Format: Free Open Access PDF

Publisher: UCL Press

Release: September 13, 2016

ISBN: 1910634697

ISBN 13: 9781910634691

Social Media in Rural China

4/5 ( ratings)

This book is available as a free open access PDF from ucl.ac.uk/ucl-press. Print copies are also available.

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution?

Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

This book is available as a free open access PDF from ucl.ac.uk/ucl-press. Print copies are also available.

Language: English

Pages: 220

Format: Free Open Access PDF

Publisher: UCL Press

Release: September 13, 2016

ISBN: 1910634697

ISBN 13: 9781910634691

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