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How He-Man Mastered the Universe: Toy to Television to the Big Screen

How He-Man Mastered the Universe: Toy to Television to the Big Screen

Brian C Baer
3.5/5 ( ratings)
Read Download
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series was the first based on an action figure, and the cult classic Masters of the Universe was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Pages
226
Format
Paperback
Publisher
McFarland and Company, Inc.
Release
March 01, 2017
ISBN
1476665907
ISBN 13
9781476665900

How He-Man Mastered the Universe: Toy to Television to the Big Screen

Brian C Baer
3.5/5 ( ratings)
Read Download
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series was the first based on an action figure, and the cult classic Masters of the Universe was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Pages
226
Format
Paperback
Publisher
McFarland and Company, Inc.
Release
March 01, 2017
ISBN
1476665907
ISBN 13
9781476665900

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