Athlete, magician, marketing genius, millionaire - A. C. Gilbert was all of these, but he made his name by refusing to grow up. In 1913, Gilbert poured his boyish enthusiasm into a new toy. He called it the Erector set, and the A. C. Gilbert Company sold 30 million of them. In this engaging and amusing book, Bruce Watson tells the story of this amazing toy and its remarkable inventor.
Language
English
Pages
216
Format
Paperback
Release
January 01, 2002
ISBN 13
9781422364307
Man Who Changed How Boys and Toys Were Made: The Life and Times of A.C. Gilbert, the Man Who Saved Christmas
Athlete, magician, marketing genius, millionaire - A. C. Gilbert was all of these, but he made his name by refusing to grow up. In 1913, Gilbert poured his boyish enthusiasm into a new toy. He called it the Erector set, and the A. C. Gilbert Company sold 30 million of them. In this engaging and amusing book, Bruce Watson tells the story of this amazing toy and its remarkable inventor.