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Sports Business Unplugged: Leadership Challenges from the World of Sports

4/5 ( ratings)

For more than seven years, the incisive commentary of Burton and O Reilly has graced the pages of SportsBusiness Journal, the industry s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society."

Pages: 232

Format: Paperback

Publisher: Syracuse University Press

Release: August 16, 2016

ISBN: 0815634765

ISBN 13: 9780815634768

Sports Business Unplugged: Leadership Challenges from the World of Sports

4/5 ( ratings)

For more than seven years, the incisive commentary of Burton and O Reilly has graced the pages of SportsBusiness Journal, the industry s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society."

Pages: 232

Format: Paperback

Publisher: Syracuse University Press

Release: August 16, 2016

ISBN: 0815634765

ISBN 13: 9780815634768

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