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Handmade Matters: Grow your Craft into a National Brand

Handmade Matters: Grow your Craft into a National Brand

Wendy Robbins
0/5 ( ratings)
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If you've ever considered taking your craft idea to the wholesale market but are not sure where to start, this book is for you. This author grew her cottage craft industry into a national brand, reaching sales of $2 million her second year in business. As she shares her industry savvy as well as mistakes she made along the way, learn how to design, produce, and sell your wares to gift stores throughout the country. Chapters cover the following the science of merchandising and setting up an eye-catching trade show booth, growing sales through agencies and showrooms, branding in an authentic way, and hiring talented personnel for your C-suite. She also covers basics on production, should you decide to plant your manufacturing roots in American soil. An appreciation for US-made products is strong and growing, but many visionaries enter the manufacturing scene with no production background or the confidence needed to run a factory. Countless books exist on the dynamics of selling, but few on the subject of manufacturing basics for start-up companies. Come along for the journey, as Robbins shares what she learned and gives you a peek inside the wholesale gift industry.
Language
English
Pages
57
Format
Kindle Edition
Release
February 14, 2016

Handmade Matters: Grow your Craft into a National Brand

Wendy Robbins
0/5 ( ratings)
Read Download
If you've ever considered taking your craft idea to the wholesale market but are not sure where to start, this book is for you. This author grew her cottage craft industry into a national brand, reaching sales of $2 million her second year in business. As she shares her industry savvy as well as mistakes she made along the way, learn how to design, produce, and sell your wares to gift stores throughout the country. Chapters cover the following the science of merchandising and setting up an eye-catching trade show booth, growing sales through agencies and showrooms, branding in an authentic way, and hiring talented personnel for your C-suite. She also covers basics on production, should you decide to plant your manufacturing roots in American soil. An appreciation for US-made products is strong and growing, but many visionaries enter the manufacturing scene with no production background or the confidence needed to run a factory. Countless books exist on the dynamics of selling, but few on the subject of manufacturing basics for start-up companies. Come along for the journey, as Robbins shares what she learned and gives you a peek inside the wholesale gift industry.
Language
English
Pages
57
Format
Kindle Edition
Release
February 14, 2016

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