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Summary: The Tipping Point by Malcolm Gladwell: How Little Things Can Make a Big Difference - Book Summary

Summary: The Tipping Point by Malcolm Gladwell: How Little Things Can Make a Big Difference - Book Summary

FlashBooks Book Summaries
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This is a BOOK SUMMARY on The Tipping How Little Things Can Make a Big Difference by Malcolm Gladwell

ORIGINAL BOOK The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
GET MORE GREAT BOOK SUMMARIES AT FLASHBOOKS
Back Bay Books
English
0316346624
978-0316346627
Product 5.5 x 1 x 8.5 inches
Shipping 12 ounces
Average Customer 4.2 out of 5 stars See all reviews
Amazon Best Sellers #533 in Books
#2 in Books > Business & Money > Marketing & Sales > Advertising
#5 in Books > Business & Money > Marketing & Sales > Marketing
#5 in Books > Medical Books > Psychology > Social Psychology & Interactions
GET MORE EXECUTIVE BOOK SUMMARIES AT FLASHBOOKS
Review
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to the Hardcover edition.
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world.

GET MORE GREAT BUSINESS BOOK SUMMARIES AT FLASHBOOKS
Language
English
Pages
19
Format
Kindle Edition
Release
January 24, 2016

Summary: The Tipping Point by Malcolm Gladwell: How Little Things Can Make a Big Difference - Book Summary

FlashBooks Book Summaries
0/5 ( ratings)
Read Download
This is a BOOK SUMMARY on The Tipping How Little Things Can Make a Big Difference by Malcolm Gladwell

ORIGINAL BOOK The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
GET MORE GREAT BOOK SUMMARIES AT FLASHBOOKS
Back Bay Books
English
0316346624
978-0316346627
Product 5.5 x 1 x 8.5 inches
Shipping 12 ounces
Average Customer 4.2 out of 5 stars See all reviews
Amazon Best Sellers #533 in Books
#2 in Books > Business & Money > Marketing & Sales > Advertising
#5 in Books > Business & Money > Marketing & Sales > Marketing
#5 in Books > Medical Books > Psychology > Social Psychology & Interactions
GET MORE EXECUTIVE BOOK SUMMARIES AT FLASHBOOKS
Review
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to the Hardcover edition.
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world.

GET MORE GREAT BUSINESS BOOK SUMMARIES AT FLASHBOOKS
Language
English
Pages
19
Format
Kindle Edition
Release
January 24, 2016

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