Andrew Kakabade and Mette Morsing discuss what corporate social responsibility could be, how to communicate effectively the benefits of CSR initiatives, and how critical it is to have CSR on the corporate agenda--not to do so means CSR remains something "nice to have" rather than making the desired difference to our lives.
Language
English
Pages
256
Format
Hardcover
Publisher
Palgrave Macmillan
Release
March 31, 2006
ISBN
1403941300
ISBN 13
9781403941305
Corporate Social Responsibility: A 21st Century Perspective
Andrew Kakabade and Mette Morsing discuss what corporate social responsibility could be, how to communicate effectively the benefits of CSR initiatives, and how critical it is to have CSR on the corporate agenda--not to do so means CSR remains something "nice to have" rather than making the desired difference to our lives.