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Organised Retailing and Agri-Business: Implications of New Supply Chains on the Indian Farm Economy

Organised Retailing and Agri-Business: Implications of New Supply Chains on the Indian Farm Economy

Ram Kumar Mishra
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This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing , a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the final frontier in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the third wave of supermarket diffusion.

The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming community and agricultural sector. The book further serves as a guide for policy makers, helping them to select the right kind of interventions to balance growth with equity as market forces penetrate deeper into the agricultural marketing space.

"
Pages
311
Format
Hardcover
Publisher
Springer
Release
October 19, 2015
ISBN
8132224752
ISBN 13
9788132224754

Organised Retailing and Agri-Business: Implications of New Supply Chains on the Indian Farm Economy

Ram Kumar Mishra
0/5 ( ratings)
Read Download
This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing , a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the final frontier in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the third wave of supermarket diffusion.

The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming community and agricultural sector. The book further serves as a guide for policy makers, helping them to select the right kind of interventions to balance growth with equity as market forces penetrate deeper into the agricultural marketing space.

"
Pages
311
Format
Hardcover
Publisher
Springer
Release
October 19, 2015
ISBN
8132224752
ISBN 13
9788132224754

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