Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Media Theory: An Introduction

3.1/5 ( ratings)

In this book Fred Inglis provides an account of the many theories which currently compete for attention in the field of public communication. Contending that the present state of the mass media can only be understood in terms of its past, Inglis gives a critical history of the media from the discovery of the phoneme alphabet to the development of satellite broadcasting. Central to this account is the communications revolution begun with Bell's telegraph in the 19th century, following the print revolution subsequent to the advent of literacy. Inglis reviews the theories which have attempted to grasp and comprehend this history, from the mass society theory of the Frankfurt Marxists to semiotics and discourse theory. He then turns to consider the place of the audience, whether viewer, reader or listener, in relation to this body of theory, analyzing the pleasures and uses of the media and media technology. In a polemical conclusion, the author argues for a humane and democratic education in which an understanding of the media and its technology should play a crucial part - becoming, in fact, the necessary attribute of the "good citizen".

Language: English

Pages: 212

Format: Paperback

Publisher: Blackwell Publishers

Release: March 01, 1990

ISBN: 0631159185

ISBN 13: 9780631159186

Media Theory: An Introduction

3.1/5 ( ratings)

In this book Fred Inglis provides an account of the many theories which currently compete for attention in the field of public communication. Contending that the present state of the mass media can only be understood in terms of its past, Inglis gives a critical history of the media from the discovery of the phoneme alphabet to the development of satellite broadcasting. Central to this account is the communications revolution begun with Bell's telegraph in the 19th century, following the print revolution subsequent to the advent of literacy. Inglis reviews the theories which have attempted to grasp and comprehend this history, from the mass society theory of the Frankfurt Marxists to semiotics and discourse theory. He then turns to consider the place of the audience, whether viewer, reader or listener, in relation to this body of theory, analyzing the pleasures and uses of the media and media technology. In a polemical conclusion, the author argues for a humane and democratic education in which an understanding of the media and its technology should play a crucial part - becoming, in fact, the necessary attribute of the "good citizen".

Language: English

Pages: 212

Format: Paperback

Publisher: Blackwell Publishers

Release: March 01, 1990

ISBN: 0631159185

ISBN 13: 9780631159186

More books from Fred Inglis

A Short History of Celebrity

2.6/5 ( ratings)

The Cruel Peace: Everyday Life In The Cold War

History Man: The Life of R. G. Collingwood

3.8/5 ( ratings)

The Promise of Happiness: Value and Meaning in Children's Fiction

Cultural Studies: Locating Globalization

3.6/5 ( ratings)

The Delicious History of the Holiday

3.3/5 ( ratings)

Clifford Geertz: Culture Custom and Ethics

4.6/5 ( ratings)

Key Concepts in Education

Raymond Williams

Keats

People's Witness: The Journalist in Modern Politics

Keats (Arco literary critiques)

SAGE Key Concepts

Education and the Good Society

Richard Hoggart: Virtue and Reward

Rita and Gerald: Adult Learning in Britain Today

Culture

Life among the Anthros and Other Essays

Culture

The Management of Ignorance: A Political Theory of Curriculum

Rate this book!

Write a review?