Read Anywhere and on Any Device!

Subscribe to Read | $0.00

Join today and start reading your favorite books for Free!

Create Free Account

Hallyu 2.0: The Korean Wave in the Age of Social Media

Abé Mark Nornes

4/5 ( ratings)

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Pages: 276

Format: Hardcover

Publisher: University of Michigan Press

Release: June 01, 2015

ISBN: 0472072528

ISBN 13: 9780472072521

Hallyu 2.0: The Korean Wave in the Age of Social Media

Abé Mark Nornes

4/5 ( ratings)

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Pages: 276

Format: Hardcover

Publisher: University of Michigan Press

Release: June 01, 2015

ISBN: 0472072528

ISBN 13: 9780472072521

More books from Abé Mark Nornes

Cinema Babel: Translating Global Cinema

3.6/5 ( ratings)

The Pink Book. The Japanese Eroduction and its Contexts

Research Guide to Japanese Film Studies (Michigan Monograph Series in Japanese Studies)

In Praise of Film Studies: Essays in Honor of Makino Mamoru

Japanese Documentary Film: The Meiji Era Through Hiroshima

Brushed in Light: Calligraphy in East Asian Cinema

The Japan/America Film Wars: World War II Propaganda and its Cultural Contexts (Routledge Library Editions: WW2 Book 15)

Japanese Cinema: Texts and Contexts

Rate this book!

Write a review?