Dental school teaches students to be dentists. It doesn’t teach them to be businesspeople. Running a dental practice, however, is a business, and a complicated one at that. Staff, expensive equipment, complicated billing procedures, and stiff competition make for a tough business environment. You can be a great dental practitioner, but if you’re lacking in business savvy, your chances of success are slim. Kevin Coughlin, DMD, MBA, MAGD, understands firsthand both the struggles of starting a dental practice and the lack of business preparation provided by dental schools. His new book, From the Trenches , is designed to share business knowledge with young dental professionals. From selecting office space to hiring employees to marketing your services, Coughlin provides practical information that’s empathetic to young dental workers beginning the daunting process of launching their careers. Coughlin has been a successful dental practitioner for more than thirty years. His business has more than 150 employees and serves patients in more than fourteen locations. He wrote his first book, From the Trenches , with the hope of helping young dentists avoid career mistakes by offering his knowledge of the business world.
Dental school teaches students to be dentists. It doesn’t teach them to be businesspeople. Running a dental practice, however, is a business, and a complicated one at that. Staff, expensive equipment, complicated billing procedures, and stiff competition make for a tough business environment. You can be a great dental practitioner, but if you’re lacking in business savvy, your chances of success are slim. Kevin Coughlin, DMD, MBA, MAGD, understands firsthand both the struggles of starting a dental practice and the lack of business preparation provided by dental schools. His new book, From the Trenches , is designed to share business knowledge with young dental professionals. From selecting office space to hiring employees to marketing your services, Coughlin provides practical information that’s empathetic to young dental workers beginning the daunting process of launching their careers. Coughlin has been a successful dental practitioner for more than thirty years. His business has more than 150 employees and serves patients in more than fourteen locations. He wrote his first book, From the Trenches , with the hope of helping young dentists avoid career mistakes by offering his knowledge of the business world.