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Location and Personalisation: Delivering Online and Mobility Services

Location and Personalisation: Delivering Online and Mobility Services

Stephen Searby
5/5 ( ratings)
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The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
Language
English
Pages
240
Format
Hardcover
Publisher
Institution of Engineering & Technology
Release
November 06, 2003
ISBN
0863413382
ISBN 13
9780863413384

Location and Personalisation: Delivering Online and Mobility Services

Stephen Searby
5/5 ( ratings)
Read Download
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
Language
English
Pages
240
Format
Hardcover
Publisher
Institution of Engineering & Technology
Release
November 06, 2003
ISBN
0863413382
ISBN 13
9780863413384

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