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My #1 target when I build my time machine! The pictures (though of course in B&W) are enough to give a feel for what it was like to be there.
155 b&w photos of the extraordinary buildings and exhibits of the 1939 New York World's Fair. Lovely techno-utopian architecture and design. The world of tomorrow....The photos are reasonably well reproduced (I read the Dover Thrift edition, which is a medium-format paperback). I would have liked a bit more in the way of exposition, but I guess there are other books for that.
Although the NYPL digital library contains lots of photos from the Fair, they lack proper description and context. This book provides such a context and serves as a good touring guide to the past. Art Deco! Murals! Strongly allegoric statues of virtues of modernity, mostly with boobs exposed! World fairs and their history is a wonderful aspect of the past and this book is showing it all.