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Lean Customer Development: Building Products Your Customers Will Buy

4.1/5 ( ratings)

How do you develop products that people will actually use and buy?

Customer development research is a method for validating your product and company ideas—before you waste months and millions on solving a problem no one needs.

Through customer development, you'll learn how your customers behave, what problems they need to solve, and what frustrates and delights them. Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "a-ha!" moments that inspire truly great products and sustainable businesses.

This book will serve as an intensely practical guide to customer development that will get you talking and discovering valuable insights within days.

Pages: 240

Format: Kindle Edition

Publisher: O'Reilly Media

Release: May 19, 2014

Lean Customer Development: Building Products Your Customers Will Buy

4.1/5 ( ratings)

How do you develop products that people will actually use and buy?

Customer development research is a method for validating your product and company ideas—before you waste months and millions on solving a problem no one needs.

Through customer development, you'll learn how your customers behave, what problems they need to solve, and what frustrates and delights them. Through a combination of open-ended interviewing and fast and flexible research techniques, this book provides rich insights that can take you beyond incremental improvements and to the "a-ha!" moments that inspire truly great products and sustainable businesses.

This book will serve as an intensely practical guide to customer development that will get you talking and discovering valuable insights within days.

Pages: 240

Format: Kindle Edition

Publisher: O'Reilly Media

Release: May 19, 2014

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Lean Customer Development: Building Products Your Customers Will Buy

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