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The Relationship Manager: The Next Generation of Project Management

The Relationship Manager: The Next Generation of Project Management

Richard Pharro
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Traditionally, project managers have been allocated a project and their role has been to deliver on time, to quality standards and within budget. With hindsight the client only recognises what they really want once the project is delivered - and there is often a gap between expectation and final product. The project management role is now changing and the total impact on the business needs to be addressed more effectively - enter the Relationship Manager. The true role of the Relationship Manager is to act as an orchestral conductor; to go to the client and demonstrate his understanding of the client's short-, medium- and long-term objectives; to translate this into a form which the project team can address; to receive from the project team a specification of the work to be undertaken, including plans, estimates and schedules, together with detailed work and cost breakdown structures to check that they have really understood what needs to be done and by when - and only when the Relationship Manager is satisfied does he return to the client to sell VALUE. The Relationship Manager has been written to fill the gap between technical and business aspects of successful project delivery. It provides practical guidance on how to make this new way of working a reality and details the skills and techniques necessary to make a success of the latest developments in project management. Author Biography
Tony Davis is senior partner with SST International. He has achieved world-wide acclaim with a range of diagnostic testing products covering sales, general and project management. Tony's background is in marketing in the IT industry and he is the author of Selling Professional Services - a primer for selling complex IT systems.Richard Pharro is the Managing Director of The APM Group Limited. He has been involved in the development of project management standards in Europe and lately in helping to establish PRINCE2, through an accreditation and qualification scheme, as the leading project management method. He also works with organizations to help them develop their project management people and processes.
Pages
250
Format
Hardcover
Release
April 01, 2003
ISBN 13
9780566084638

The Relationship Manager: The Next Generation of Project Management

Richard Pharro
0/5 ( ratings)
Read Download
Traditionally, project managers have been allocated a project and their role has been to deliver on time, to quality standards and within budget. With hindsight the client only recognises what they really want once the project is delivered - and there is often a gap between expectation and final product. The project management role is now changing and the total impact on the business needs to be addressed more effectively - enter the Relationship Manager. The true role of the Relationship Manager is to act as an orchestral conductor; to go to the client and demonstrate his understanding of the client's short-, medium- and long-term objectives; to translate this into a form which the project team can address; to receive from the project team a specification of the work to be undertaken, including plans, estimates and schedules, together with detailed work and cost breakdown structures to check that they have really understood what needs to be done and by when - and only when the Relationship Manager is satisfied does he return to the client to sell VALUE. The Relationship Manager has been written to fill the gap between technical and business aspects of successful project delivery. It provides practical guidance on how to make this new way of working a reality and details the skills and techniques necessary to make a success of the latest developments in project management. Author Biography
Tony Davis is senior partner with SST International. He has achieved world-wide acclaim with a range of diagnostic testing products covering sales, general and project management. Tony's background is in marketing in the IT industry and he is the author of Selling Professional Services - a primer for selling complex IT systems.Richard Pharro is the Managing Director of The APM Group Limited. He has been involved in the development of project management standards in Europe and lately in helping to establish PRINCE2, through an accreditation and qualification scheme, as the leading project management method. He also works with organizations to help them develop their project management people and processes.
Pages
250
Format
Hardcover
Release
April 01, 2003
ISBN 13
9780566084638

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