Clearly Mr. Branson is an amazing person and exceptional entrepreneur, which is evident by his success. However, a ridiculous portion of this book is really just a Virgin “puff piece”, which I found exceptionally hard to plow through. There is some sage advice and a few interesting internal Virgin stories but they are hopeless intertwined with the over the top praise of Virgin and its people. This is how I would break down the books content: - 40% a Virgin advertisement and promotion, including

Surprising tales from the renegade icon : his 400+ companies, 50 million+ customers, and his legendary April Fool's pranks ... including one Steve Jobs revealed to be the birth of iTunes.Quotes, followed by "The Guide" excepts:-------------------"I read somewhere once that 10,000 Cokes are consumed around the world every second of every day.""See yourself as the competition sees you.""A little shake, rattle, and roll never did anybody any harm.""My favorite question with internal applicants has

Finally finished! Took me forever to read this book lol All in all it was good. Richard Branson is such a funny trouble maker lol I like how he likes to have to workplace be a fun and creative place to work. He's alllllll about HR, making sure everyone is happy and loves their jobs, and he throws fun parties and boasts that Virgin is the best place to work at. He talks about having mentors, learning from others, collaboration is very important and the skill of listening. He strongly believes in

A very inspirational book especially for the young entrepreneurs. Richard's story is motivating and captivating.

Everyone knows that Richard Branson is cool, and iconoclast, a massive risk taker, and amazing successful. But he’s also extremely introspective and articulate. I’ve never met him or been to Necker Island, but plenty of my colleagues have. When I started reading this one, I felt like I was doing something obligatory to read the autobiography of one of our contemporary business legends, but I really enjoyed it and by the end was glad Branson had put the energy into writing this.

I read this because my husband wanted me to read more serious books and especially business-type books. Well, this was my introduction into those type of books (although I don't know if it REALLY qualifies as "serious.") I actually really enjoyed this one. I thought that overall Richard Branson had some excellent points about leadership, and he portrayed them in an interesting way with lots of stories and examples, both from his companies and other famous companies. I could see that it could com...

Great quote: "You can take the person out of the cage, but you can't necessarily take the cage out of the person." This was an interesting look at Richard Branson's business experiences, guiding principles, and innovative ideas. I really enjoyed it and am intrigued by the "no vacation days" concept (along with many others). Brilliant!

I have given up reading. It is not bad, but I was expecting something different. Anyway, for those looking for books about management style, it will be probably interesting.

I didn't like this book. I was expecting to read more about Virgin and its inner kitchen. Instead, it was more like "I know this amazing person, she's amazing, you should be like her."

- I respect Sir Richard Branson immensely as a successful business person, leader and entrepreneur, but he should really get a ghost writer or biographer. Just because you can run a billion dollar business, doesn't mean you have the skills to write a book.- Most of it was *painful* to read. Though there are some interesting concepts, the writing is very poor and not compelling in anyway. All in all, quite disappointing. My suggestion is just to skip to the end of the book and read his top ten ti...

"The Virgin Way" - an ardent & an interesting book. On his narration of his journey with Virgin Group, every nook and corner pave the way to understand THE REAL business, Marketing & Advertising, Customer & Employee preferences, leadership, qualities which help us to attain success, what could let leap you down. Richard's writing induced my brain's frontal lobe to think, to follow few good things like "First Listen", "taking down Notes", "collaboration is good", "Taking Risks", "Whatever happens...

Deeply disappointing. This could have been a great book, but was "phoned in". Essentially generic business book filler, with a few glimpses of Virgin/Branson flavor. The worst thing is this book essentially means there won't be a good version of this same book, which I would gladly read -- Branson and the Virgin companies are amazing and I'm sure there are insights, or even just interesting anecdotes, which he could share if he wanted to.The one thing I learned from this book is how amazing Sir

I'm starting the year off by scratching off one from my business to-read list.Branson is dyslexic, but that hasn't stopped him from writing 10 books - which is a bit weird, but in a fun way.I have never used any Virgin service or product, so I couldn't relate much, but the stories were fun and he had some good points in there. You just need to look past the fact it's 50% a Virgin ad and repetition.Here are some ideas he points at:+ Make a positive difference and do some good.+ Do what you love a...

Meh. Not much more to say. I imagine a Richard Branson biography would be interesting, but his business anecdotes are less exciting. He does seem to have a freer way with leading business than many others that I've read.

The Virgin Way is a great book that covers a broad range of topics from speaking to business leading styles to startups. A recommended read for anyone and not just entrepreneurs. It definitely sparked some motivation to follow my passions. An easy 400 page read that has some great insights into how Richard Branson built his empire and how he fosters the best in his staff.

i hope someday i will meet him in person ^_^

Such an inspirational read on all levels of business and life! A lot of learning for those who want to become leaders and do not only a job but create experiences for themselves and others that will bring joy, happiness and will transform the life of others for better! Valuable read for everyone regardless of profession

Interesting take on leadership from a previous generation. Virgin it seems is like the ‘Google’ or the 80s and 90s. Very progressive and fun place to work.

This book talks more about how Virgin got started. The thing I found so powerful was that Richard Branson has been pushing the modern company before tech startups started even considering their long list of perks. He's the person you're happy to give your life and career too because he want's to be successful but not at the expense of people or the world. He's really a man before his time when it comes to running a company and leadership. No one has driven a better culture at this scale.

"Listen - takes lots of notes and keep setting new challenges"