Zero Sell Sale: Sales Tips for People Who Hate Selling!

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Do you hate selling? If you do then this book is for you.
I’m going to let you into a secret – most people I meet in business hate selling, so you’re not on your own.
I don’t mean the people who have “Sales Representative” on their business cards – they’re the lucky ones, they’re the ones who sell for a living and don’t have anything else to worry about apart from the single objective of making the sale.
No, I’m talking about the countless small business-owners that keep the economy going. You know who you are – you have to be the accountant, the marketing executive, the quality-control inspector, the product-deliverer, and… the salesperson for your business!
The reality is small business-owners have to try and sell every day of their lives, yet often hate doing it.
Why do they hate selling? It’s very simple. It is because it is not what they set up in business to do. If they wanted to be into sales they would have the title of “Sales Representative”.
If you are one of them then I have written this book to help you.
There are lots of books out there for people who make their living by selling, but not many for those who have to sell to be able to make their living.
Yet, without a shadow of a doubt, there are infinitely more people out there that have to sell every day who don’t have “Sales Executive” on their cards, than those that do.
This book is for you.
I’ve spent my whole career being surrounded by some of the best salespeople in the business. I’ve managed them, watched them at work and studied their techniques.
I’ve taken all the ingredients that make them so good at selling and poured them into this book. What you are about to read has had the input of literally hundreds of successful salespeople, because that is how many I have helped over the last 20 years.
I want to help people who have to sell every day but don’t see sales as their day-job.
I especially want to help people who hate selling.
I have always enjoyed helping people. That is how I see the perfect balance between a salesperson trying to sell and a customer wanting to buy. It should feel like you are genuinely helping your customer.
That is what I call the Zero Sell Sale – the art of being able to make a sale without feeling like you are selling, and actually helping your customer to be in a better place as a result of your interventions.
That is what this book is all about.
As I have already said, if your business card doesn’t say “Sales Representative” then this book is for you.
It is full of proven tips designed to help you make the Zero Sell Sale.
After reading this book you will know the secret to ensuring your customers want to buy from you, and you don’t have to sell to them!